Fundamentals of Market Access for Pharmaceuticals by Eric Bouteiller & Annie Chicoye

In their new book Fundamentals of Market Access for Pharmaceuticals, CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye try to answer these vital questions and many more. By weaving together analysis of medical, pharmaceutical, and business and marketing knowledge and research across affluent and developing countries, this ambitious book aims to provide a full overview of a complex field and offer solutions for companies and countries aiming to provide better access to medicine. Watch this video for a glimpse into the process and thought behind the book, and stay tuned for its release later in 2024. 👉 Follow CEIBS on social media for more daily content: /ceibs /ceibs_official_site /ceibschina /ceibs

Who are the key decision makers when it comes to access to pharmaceutical treatments – companies, or customers? The answer may be more complex than you think. In their upcoming book, Fundamentals of Market Access for Pharmaceuticals, CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye, answer this question and many more. Watch this video to gain insights into an issue that is of vital importance to global health, and stay tuned for the release of Fundamentals of Market Access for Pharmaceuticals later this year. 👉 Follow CEIBS on social media for more daily content: /ceibs /ceibs_official_site /ceibschina /ceibs

The benefits of scientific innovation and medical breakthroughs in the pharmaceutical industry are clear - but what challenges do they pose when it comes to market access for new, important treatments? This is just one topic covered in the upcoming book Fundamentals of Market Access for Pharmaceuticals, co-authored by CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye. Check out this video to get insights into how the pharmaceutical industry can work to make sure patients around the world get access to important medical innovations, and stay tuned for the release of Fundamentals of Market Access for Pharmaceuticals later this year.

Pharmaceutical products are necessary goods, not regular consumer goods - so how can the industry work to ensure their affordability and accessibility? Given drastic differences in infrastructure and market opportunities across the globe, this question is both urgent and complex. It is also one of the key issues tackled in Fundamentals of Market Access for Pharmaceuticals, an upcoming book co-authored by CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye. Watch this video to learn what factors determine accessibility to vital medicine. A digital version of Fundamentals of Market Access for Pharmaceuticals is available now on Amazon. Stay tuned for the release of the physical version soon. 👉 Follow CEIBS on social media for more daily content: /ceibs /ceibs_official_site /ceibschina /ceibs