IEPC - Entrepreneur's Journey | LBS

Join Michael G Jacobides, Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship at London Business School, and Yuri Romanenkov, Academic Director of Next Generation Digital Strategy, London Business School, as they delve into the transformative impact of generative AI (genAI) on industries and private equity In this insightful discussion, Michael and Yuri explore: • The real impact of genAI beyond the hype. • How genAI amplifies corporate inequalities and the role of proprietary data. • The key attributes that help companies succeed with genAI. • The significant findings from firms experiencing transformative genAI impacts. • Strategic integration of genAI for operational and customer engagement excellence. • The implications for private equity investors, including new due diligence methods. • The different strategies needed for large cap buyout investors and growth investors. Discover how genAI is reshaping industries, creating new

Understanding the top 10 legal mistakes entrepreneurs need to avoid. Find out more about our Entrepreneur’s Journey Series: Join David Farquharson, founder of London Law Collective, as he takes you through the 10 most important legal mistakes to avoid when building a start-up. A commercial lawyer with over 20 years of experience advising start-ups and entrepreneurs, he is a subject-matter expert on all things law for start-ups. 00:00 Introduction from LBS 03:40 Not the Right Solution or Not the Right Team? 07:00 Organisational Structure 10:45 Shareholder Agreements 20:00 Intellectual Property, Patents and Trademarks 27:18 Employment Practices 32:20 Share Incentives 35:36 Commercial Contracts 39:00 Term Sheets 47:50 Data Protection 49:27 Get Investor Ready About us: London Business School's vision is to have a profound impact on the way the world does business and the way business impacts the world. As well as its highly-ranked postgraduate masters degrees, the School offers Executive E

Ready to learn all about growth hacking? Find out more about our Entrepreneur’s Journey Series: Hear from growth hacker specialist Joseph Fitzgibbon, founder of Growth & Company, and Franky Athill, Chief Growth Officer at Mindful Chef. Join as they share their advice for devising and implementing a growth process that involves a mix of marketing, development, and engineering. Hear about real examples from recognisable brands and understand how they grew to success. 00:00 Introduction from LBS 02:59 Introducing our Speakers 06:09 Understanding Growth Marketing 08:32 Unit Economics 10:11 What is CAC? 10:58 Lifetime Value of a Customer 17:41 The Golden LTV:CAC Ratio 31:09 Growth Advice, Case Study: Bleach 36:12 Lowering CAC, Case Study: Uber 41:37 Making your Brand Visible 48:40 Incentivised Referrals 50:36 Innovation Case Study: Patch 01:00:31 Growing LTV 01:07:39 Final Thoughts 01:10:37 Useful Resources About us: London Business School's vision is to have a profound impact on the way th

How to understand Blockchain for non-techie entrepreneurs. Find out more about our Entrepreneur’s Journey Series: Dr Theodosis Mourouzis explains that you don’t have to miss opportunities in blockchain as a non-coder. As a blockchain expert, he gives a concise and informative introduction to the birth of blockchain technology, what is currently state of the art in blockchain, and existing limitations. Follow along for a great introduction to what blockchain is and how you can use it. 00:00 Introduction from LBS 03:35 Introducing Dr Theodosis Mourouzis 06:20 Historical Evolution of Cash and Payment Systems 11:45 The Inception of Blockchain 20:13 Properties of Blockchain 26:05 Blockchain and DLTs 30:40 Do You Need Blockchain? 32:24 Transaction Analysis 34:34 Privacy Preserving Tokens and Full Anonymisation 36:00 Applications 43:50 Types of Blockchain 44:20 Security Concerns 45:00 Wallets and Custodial Solutions 47:00 Crypto Exchanges 48:15 Start-ups in Blockchain About us: London Busines

Mistakes are a part of building any business, but there are key learnings to help you avoid pitfalls. Find out more about our Entrepreneur’s Journey Series: These three LBS alumni founders were part of the London Business School Incubator and look back with hindsight on their fundamental learnings and experiences of the last 12 months, and what they wish they’d learnt sooner. Join Rosie Bailey, CEO of Nibble, Pedro Cabrero, co-founder and CFO of Yayzy, and Nasi Rwigema, founder of Umwuga as they share insights on their start-up struggles. 00:00 Introduction from LBS 02:01 Nasi Rwigema: Always have a Backup Plan 06:05 Build a Tribe of Mentors 08:27 Listen to Your Customers 11:20 Rosie Bailey: Find the Right People 15:46 Importance of Small Targets 16:53 Equity Splits 17:42 Pedro Cabrero: Start with Experienced Hires 23:04 Nailing One Business Metric 25:42 Fundraising, a Numbers Game 29:37 What to Look for in a Mentor 32:05 Mentor vs Advisor 36:53 Careers Before a Start-Up 38:36 Industry